Short and sweet: Are you going wide rather than deep? By way of example, if you’re in online marketing, are you attempting to achieve every new marketer out there? This is a massive mistake.
If your niche is gardening, are you attempting to achieve every vegetable gardener on the planet?
And if your niche is relationship, are you targeting every single male — period?
Then you’re going too broad. By appealing to everybody, you appeal to nobody.
I once coached a woman who wanted to begin a newsletter for parents.
Of each age of child, 0-18, who lived anywhere on the planet.
I spent the training session attempting to talk her from the strategy, or rather, lack of strategy.
She could not be dissuaded.
And I never heard from her or her newsletter . My guess is she’s still stuck working the 9-5 job she had been trying so difficult to leave.
What should she have done?
Targeted brand new first time parents, or parents of 0-2 year old children, or middle class working parents of annoying teenagers, or adoptive parents, or frustrated foster parents, or…
…you get the idea.
Broad markets will keep you frustrated and broke.
Narrow niches can make you rich.
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